A major focus of the UN’s Millennium Development Goals (MDG), set in 2000 with a 2015-deadline, is to reduce the child mortality rate and bolster maternal care and health across the world. While a few countries, like China, have achieved phenomenal success with the MDG goals, India is more than likely to miss the mark on child malnutrition, sanitation, and other key social parameters despite a number of programs and measures having been introduced.
The World Bank puts a number of reasons accounting for India's lack of success to deduce that the country does not lack in food production means but has not been able to create an established system of monitoring nutrition and food delivery. A high segment of the malnourished population suffers because access to food sources and government programs is either limited or non-existent.
The Ponty Chadha Foundation's food banking concept, aimed at providing greater access to food supplies, addresses malnutrition at the core. The concept involves a chain of subsidiaries for procurement of government aided and surplus food supplies from charities, NGOs, and markets. The procurement, after being put through standard quality control checks, is delivered directly to an identified demographic.
A pilot run of the concept has been launched in Delhi NCR wherein the poor and needy from 18 villages around Noida and Ghaziabad are aided with food supplies. The initiative has already been recognized and supported by the Indian Food Banking Network (IFBN) and the foundation is planning to implement the system further across the country.
In line with its guiding philosophy of inclusive growth, the Ponty Chadha Foundation also runs free medical checks in special camps held across the country. It also aims at creating greater malnutrition awareness in the nation by engaging the youth of the country. Special sensitization drives are held to foster progress on this front.
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