Wednesday 21 May 2014

The Ponty Chadha Foundation: Serving the Malnourished

The World Bank has stated that one in three malnourished and poverty stricken people in the world live in India. According to the Global Hunger Index compiled by the International Food Policy Research Institute, 60 million children under the age of five and 21% of the overall population in India do not get proper food to eat. These statistics have made the nation to rank 68th out of 79 countries in the world in terms of malnutrition and poverty, even behind most sub-Saharan counties. The facts are in sharp contrast to the strong economic growth that India has been experiencing in the last fifteen years, and could leave everyone, from the man on the street to malnutrition experts, baffled.

A nation that boasts of economic growth but has a sizable population dealing with malnutrition and its aftereffects has got to revisit its growth fundamentals. A century ago, famines were held to be the main cause of malnutrition, but today, it’s a broken down supply chain infrastructure that’s hurting India more than anything.

Roadways, especially those that lead to agro-industrial areas, are not up to the mark, and, the produce goes through a plethora of middlemen and handlers before it reaches the marketplace. A considerable portion either rots along the way or loses wholesomeness. Moreover, such a long supply chain delays food from making it to marketplace, jacking up end-consumer prices in the process.

Rising prices, coupled with lack of quality control, makes it extremely difficult to create equitable nutrition standards, as is evident from the fact that India was among just three countries worldwide where nutrition situation actually worsened in the period from 1996 to 2011.

The National Food Security Bill was introduced in the parliament in early 2012 in the first attempt by the government to address this issue. Though well intentioned, it suffered from fundamental flaws. While it aims to subsidise food grains, it fails in accounting for the ambitious scale of the initiative, given India’s size and economic bindings. Most experts recommend improving transportation infrastructure and supply channels for a solution, a costly proposition in itself, but one which promises a more long term solution.

Improving the supply chain network so that food supplies directly reach the neediest of the needy is the mission of the Ponty Chadha Foundation, and it has set off by aiming to achieve the target in 18 villages around Noida and Ghaziabad in the NCR. Partnering up with India FoodBanking Network (IFBN), the foundation organises free food drives in the vicinity of their commercial projects as well as in a wider network of villages surrounding the metropolitan areas of the NCR, with talks of expanding the reach of the program pan-India.

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